Peer-to-Peer Fundraising 101
Peer-to-peer (P2P) fundraising is a strategy for collecting donations from peers to raise money for a nonprofit organization. These personal campaigns often happen in conjunction with some type of event centered around an endurance activity like running, walking, or cycling. Non-physical activities like reading or meditating can also serve as the foundation of a successful peer-to-peer fundraising campaign that encourages goal setting and continuous engagement. A third theme centers around celebrations. Rather than receive material presents for a birthday or graduation, fundraisers can ask their family and friends to make a charitable donation to their favorite nonprofit organization. Peer-to-peer fundraising is big and here to stay.
Fundraisers can be individuals or teams of people who share a common cause and goal. Peers can be friends, family members, co-workers, fellow students, neighbors, and just about anyone that is part of someone's life and may be interested in helping in the fundraising effort. Whichever side a person is on, each participant in the campaign creates a positive impact on the nonprofit organization much greater than simply making a one-time donation. Just by sharing their fundraising intentions and goal, a supporter can turn one donation into many with little effort.
GiveSignup | RunSignup makes the creation of management of peer-to-peer fundraising sites easy and simple for everyone. Fundraisers can design dynamic and engaging campaign websites complete with a custom slideshow, live donation thermometer, and badges that show off their achievements. Donors can quickly contribute to the page and choose to be recognized or remain anonymous. Leaderboards feature top fundraisers that enjoy fun and healthy competition. Organizers can manage the features and customizations offered to their fundraisers and run robust reporting to optimize accounting efforts and effectively thank supporters.
