Over the past decade the Midwest has been a hub for youth triathlon around the nation. However, in order to ensure that the sport continues for youth for another generation, the need to act is becoming more urgent. Youth triathlon education simply doesn't exist in any curriculum throughout the midwest. Without a baseline understanding of the sport, less and less youth are participating in race. As participation dwindles, events are no longer able to financially sustain and each year the number of youth triathlon events decreases. This cycle has led to where we are today, facing the reality that without major action on the part of individuals and businesses youth triathlon in the Midwest simply won't exist going forward.